Consultation On-boarding Questions — Marketing and Cupcakes

Email

Company Name

What’s your social media handles?

Who’s a good customer for you?

Total Number of customers? (A range is fine)

Last years sales revenue? (A range is fine)

Current sales revenue? (A range is fine)

Sales revenue goal? (A range is fine)

In 10 words or less describe what your business does?

What makes your product/service different?

What’s your top selling product/service? How many of those you sell a month?

What’s your second best selling product? How many of those you sell a month?

What’s your third best selling product? How many of those you sell a month?

Who are your 3 biggest competitors?

What are your competitors doing well?

Who is your ideal customer? Why do they buy from you?

What is a new customer worth? What is your average order amount?

What areas of your business would you like to grow?

Where do most of your clients come from geographically?

Where geographically would you like to grow?

What challenges are you currently facing in growing your business?

What's a successful marketing campaign to you?

How have you measured success with previous & current marketing strategies?

How have you marketed your business in the past?

How many leads per month are you currently getting?

How many of the leads typically become customers?

What is your current marketing budget?

What is your desired annual income?

What benefit or advantage does your customer see in buying from your competition?

What will your customers and potential customers want, need and be willing to pay for in the months and years ahead?

What key benefit do you provide, or primary reason a customer would buy your services? And what key fear would hold a potential customer back from buying your services?

What is the problem that your product or service will solve for your prospective customer?

What is the “need to be satisfied” that your product or service can offer to your perspective customer?

What is the goal your product or service will help your customer to achieve which is important enough to the customer that he/she will pay money, time and trouble to acquire it?

What is the pain that your product or service resolves for your customer?

What is the exact feeling that your customers will enjoy when they buy what you sell?

What is the most important emotion that people will enjoy as a result of buying and using your product or service?

What exactly does your customer anticipate feeling when thinking of purchasing your product or service? What's going on in their minds before the purchase?

What do you say to prospects that get them to buy and become customers?

How’d you land your biggest client? What did you/do you say to them?

Does your business have a website? If yes, what's your website?

Does your business have a physical location? If yes, what's the address?

If you we looking for marketing help by searching google, what would you type in google?

If you were to pay an employee to talk about your business daily, what could you afford to pay them weekly? $0-$1,000

What is one thing you constantly hear your customers say they love about your business?

What is the result your product or service will help you customers achieve? And why are they willing to pay for it?

Do you have a video about you and your business? If yes, please provide the link.

Let’s work together

Thank you! I will analyze your responses in prep for our meeting.